Fractional CPO · Interim Product Leadership · Sydney

Product has become hard to get right. That's usually when I get the call.

Fifteen years leading product at Woolworths, IAG and ELMO, teams of up to 80+. I still build and ship things myself, I've founded and wound down my own ventures, and I'll say the uncomfortable thing in the first conversation rather than the third.

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Jasper Streit, Product Leadership Advisor
Taking on work

Interim leadership  ·  Advisory  ·  AI  ·  Speaking

Sydney, AU. Working globally.

For fifteen years I've led product in the situations that don't have clean answers. The team that's busy but not shipping. The leadership gap that needs filling before the quarter is gone. The AI question the board keeps asking. I work out of Sydney with organisations here and overseas, in whatever shape the engagement needs to take.

Situations I know well

What brings people to this site

  1. When a product leader exits and the team needs to keep moving without losing the quarter.

    Most organisations try to wait for the right permanent hire. Sometimes the gap between now and then is too expensive to leave unfilled.

    Leadership continuity

  2. When the board keeps asking about AI and nobody in the room has a convincing answer.

    Not a strategy document. A clear view of what's real opportunity and what can wait, based on having actually built things with AI, not just read about it.

    AI readiness

  3. When the team is building and the headcount is growing, but the problem isn't going away.

    Usually structural: wrong roles, unclear ownership, or a process that worked at half the size. Hard to see from inside. Takes about two weeks to diagnose from outside.

    Delivery problems

  4. When you need one person to hold strategy and execution at the same time.

    Some situations need one or the other. A few need both. The shape of the engagement depends on what you actually need, not on a standard package.

    Interim leadership

Looking for something more specific? See how I work with founders, executives, and not-for-profits.

Selected work

What the work has looked like

  • State government agency

    Built and launched a product capability framework across their product practice - how the agency assesses and grows product capability in its teams. Engaged through Brainmates.

  • One of the region's largest telcos

    Designed and delivered an AI capability curriculum for their teams, with The AI Training Company.

  • A media business

    Board-level product and technology advice through a change of control. That's as specific as I can be.

  • IAG

    Insurance shipped on an annual release cycle when I arrived. By the time I left they shipped weekly, and the real-time personalisation we put into the buy flow added $16M a year - the first of its kind in Australian insurance. Validating an idea went from $1.5M and six months to $20K and weeks.

  • Woolworths Group

    Two years running product and design for the fulfilment domain - 83 people, the systems behind $5.7B of annual sales. The platform was run as a cost centre when I started. Team engagement went from -6 to +14 eNPS over the same period.

  • JD Codec

    Co-founded this. We built DVC-1, a compression layer for AI agents that work in browsers - in testing it cut token use by 86.4%. When native agentic browsing removed the market for a standalone layer, we open-sourced it rather than chase a smaller problem. DVC-1 is still live and people still use it.

How engagements work

Shape and length, in plain terms

I don't publish day rates because the right shape varies more than the price does. Engagements run from one-off strategic input through to a locked-in three-month-plus retainer. Some are fractional, a few days a month working alongside your team. Others have been short stints full-time when the situation called for it.

Bring your situation. I'll tell you honestly whether I'm the right person for it.

Next step

Let's talk about
what's not working.

A direct 30-minute conversation about where you're stuck and whether I'm the right person to help. Not ready for a call? Send me two paragraphs on what's not working and I'll reply with whether I can help - and if I can't, who can.

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