Common Challenges I Help Founders Solve

"We need a proper product team but don't know how to structure it"

Team structure • Growth alignment • Decision ownership

Perfect if: Your current team setup isn't designed for growth

Current team setup isn't designed for growth
Unclear who should own product decisions as you scale
Need to transition from founder-led product to a real product team

"We're hiring product people but not sure we have the right structure"

Hiring roadmap • Role clarity • Team performance

Perfect if: Product hires aren't working out as expected

Posting job descriptions but not sure what roles you actually need
Product hires aren't working out as expected
Team seems busy but growth is stalling or chaotic

"How do I build a product team that will grow with the business?"

Foundation setup • Operating model • Best practices

Perfect if: You want to get the product team foundation right from the start

Want to get the foundation right from the start
Need product team operating model that scales
Unsure what "best practice" looks like for your stage

My Approach: Assess → Support → Embed

Product Team Assessment

1-2 weeks

build

Product Team Design

1 week

handshake

Implementation Support

flexible

Phase 1: Product Team Assessment

I evaluate your current setup against product team best practices:

Team structure vs your growth stage requirements
Role clarity and decision-making processes
Product operating model and team capabilities
Gaps between current state and where you need to be

Phase 3: Implementation Support

Option A: Advisory Implementation

Guide you through building the product team
Coach existing team members through transition
Support hiring and onboarding of new product roles

Option B: Interim + Build (when situation is dire)

Step in as interim product leader while building your team
Establish product team operating model
Recruit and train permanent product team members

Recent Examples

Acting as fractional CPO for Zouba, a Dubai-based point-to-point delivery startup, defining product strategy, technical architecture, and go-to-market execution from waitlist through launch.

Co-building CultureVulture, a Sydney live music and community events platform - actively testing product-market fit hypotheses and iterating on core assumptions in early experimentation phase.

Worked with a supply chain startup to build ML-powered predictive models, translating complex technical capabilities into actionable product strategy.

Hand-built and maintain EpCheck, a production AI-powered web application supporting epilepsy-affected families - demonstrating hands-on technical product development from concept to deployed solution.

Earlier career includes co-founding multiple ventures in the SF Bay Area, building speech-to-text and live event communication platforms for enterprise and government clients.

Ready to Build Your Product Team?

Most founders know they need a "product team" but aren't sure what that actually means for their stage and situation. A free conversation can help clarify the right product team structure for your growth goals.

No sales pitch - just practical discussion about building product teams that scale with your business.

More About This Approach

See My Experience with Product Teams Connect with Me Directly

For Founders

Building Product Teams That Scale